Letters to my Greatgrand-Daughter: The Rolex Effect
“Direction is so much more important than speed. Many are going nowhere, fast”
Dear Charly,
Instant coffee. Fast food. Attention spans of eight seconds. ATMs. Quickies. These are features of the world I currently live in.
Nevertheless, amidst this deep-seated dependency on speed and the power of 'instancy', Rolex Société Anonyme takes out one year to make one Rolex watch.
One watch. Twelve months. Two hundred and fifty working days of piecing together each element, to make a time piece so perfect and flawless.
A baby born at the same time the first piece of a Rolex is assembled, could very well be weaned and walking by the time the Rolex is to be on the market. It's not a mass production effort and it goes without saying that you’d value a Rolex over a Casio (no offense, Casio). Rolex watches have a reputation for excellence, finesse, precision; qualities which you can see wasn't devised based on this urgency factor.
Take a cue from Rolex and resist the instancy factor, Charly. Soak yourself in self-improvement exercises and don't jump on the market until you are 'fit for all weather'. Get off the haste wagon and breathe. Take your time (but not forever) with everything; decisions, relationships, marriage, even chewing!
With relationships, there's no rush there, I must tell you. With your occupation, remember to take care of yourself first. With people, be patient and listen to what they are really saying.
In this fast world I live in, I have learnt to take my sweet time. I stop and breathe while others are moving. I brew my tea (sometimes). I chew like a snail, i make well-thought-out decisions (most times). I listen a little longer, my gaze lingers by a second.
Don't let the crowd drag you along in its frazzled haste. Rest. Watch. Laugh. Listen. Most importantly, work on your character. Become the best version of yourself. It might not take a year like a Rolex or it might. Either way, it makes you a better person and from that emanates the Rolex-effect; the natural aura of luxury and perfection.
Love,
Greatgran x
Previously published on old space.
Note to Self: Breathe
